642 Nigerians Win in Guinness Open For More Promotion as Weekly Draws Continue

Guinness Nigeria’s Open For More National Consumer Promotion has now completed six weekly draws, producing 642 winners across the country. Each Friday at 3 p.m., the company holds a live draw on its Instagram page, where 107 consumers are selected: seven receive ₦1 million each, and another 100 receive ₦100,000 each. After six draws, 600 Nigerians have won ₦100,000, while 42 have become ₦1 million winners.

Winners Share Their Stories

For Taiwo Adebola, who lives in Okokomaiko, winning ₦1 million came at a good time. The money has given his business a much-needed boost and opened up room for him to do some of the things he had been putting off. His story is one of several emerging from the promotion.

Uche Valentine Opara experienced a different kind of surprise. He was already shocked to learn he had won ₦100,000, but then discovered that his brother had also entered the promotion and won. Two brothers, two entries, two ₦100,000 wins — a family plot twist that sounds far-fetched but actually happened.

Official Response and Draw Oversight

Mayor Esiaba, Category Head of Beer at Guinness Nigeria, said: “We have seen a strong response to Open For More since the promotion began, and it has been great to see consumers from different parts of the country getting the opportunity to win. We have completed the first six draws, but there are still many more opportunities to participate and win. We are looking forward to seeing more consumers become part of the story.”

The weekly live draws are conducted with approval from the Federal Competition and Consumer Protection Commission (FCCPC). At the latest draw, the FCCPC was represented by Odion Oyelowo, Senior Standards Officer, and Omolola Allison, Assistant Chief Scientist Officer. Consumers watching from home can see the winners selected in real time.

Prizes and How to Enter

The Open For More promotion offers ₦1 million prizes, ₦100,000 cash prizes for thousands of consumers, and a brand-new Toyota Land Cruiser Prado as the grand prize. More than ₦400 million in cash and prizes is available throughout the promotion.

To participate, consumers should pick up a specially marked Open For More bottle of Guinness Foreign Extra Stout or Guinness Smooth, check beneath the crown cork or can lid for the unique code, and enter the code on the designated campaign platform. The next live draw takes place on Friday at 3 p.m. on Guinness Nigeria’s Instagram page.